In the course of drawing this strip, I
realised – somewhat belatedly – something I think worth mentioning. You know
that – as in today’s episode – I have frequently had cause to draw ISIS flags. Have
you ever thought about this ISIS
flag? It’s interesting, for more reasons than are immediately apparent.
For instance, it’s instantly recognisable, and nobody will ever mistake it for
any other flag, anywhere. For another, it’s easy
to copy and reproduce (fortunately for me, and, I imagine, other
cartoonists), unlike, for example, the horrendously complex flag used by its parent
organisation, Al Qaeda. In fact one doesn’t have to know a word of Arabic to be
able to reproduce the ISIS flag, even from memory alone. I mean, even I can.
Now, isn’t this – from a marketing point of
view – very interesting? An instantly recognisable logo, setting out one’s
brand on the market, totally unique and easy to spread further, with ethnicity
and linguistic ability no bar whatsoever? Lots of companies would kill for that
kind of recognition...in a manner of speaking.
I wonder, somehow, if ISIS had the benefit
of some top level marketing professionals in selecting its emblem. But that’s
really too absurd, to imagine top
level marketing professionals would design a jihadist group’s flag, for maximum
impact. Right?
Right?
Copyright B Purkayastha 2015
like every successful empire before them, they're trying to take over the middle east with the cunning use of flags.
ReplyDeletehttps://www.youtube.com/watch?v=uEx5G-GOS1k